Use Sparingly, if at All

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    • Those that whine at the user to turn off ad-block software 
    • Those offering help or to chat before the user asks

    Aesthetics favored over functionality or content

    Asking the user to enable browser notifications

    Endless scrolling (more than 3 screens)

    Video/audio autoplay

    Too much video

    Flash & Java elements

    Annoying interfaces

    Animated images

    'Flip cards' 
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