Quality Content

• The most relevant material should be most prominent, in a visual heirarchy
• Keep material easy to find

Navigation

• Clean and simple - keep choices to a minimum
• Logical
• Plainly labeled

Simple Design

• Fast load time
• Logical, clean arrangement of elements

Contact Info

• Displayed clear-text
• Form that's clear and WORKS

Compatibility

• Works on multiple browsers, devices, and platforms
• Works consistently